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Building brands directly : creating business value from customer relationships
Pearson, Stewart
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1996
Persistent link: https://www.econbiz.de/10000546699
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Challenges and future directions of computational advertising measurement systems
Yun, Joseph T.
;
Segijn, Claire M.
;
Pearson, Stewart
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 446-458
Persistent link: https://www.econbiz.de/10012313119
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