An essential element of the sales promotion strategy and not only is the evaluation of the results obtained from the activities performed. Due to their nature and applicability, the evaluation of the sales promotion is much easier to be achieved, but it raises some problems. Using a hypothetical...

Situated at the crossroads of three continents (Europe, Asia and Africa), deeply marked by the omnipresence religions book’s (Christianity, Judaism, Islamism) and ground by the war (with the Palestinians, with neighbors, with anti-Semitic terrorist organizations, often with everyone), Israel...

This article describes the impact of cultural dimensions on the four marketing mix variables (product, price, distribution, promotion) The cultural dimensions will be treated as independent variables affecting the behaviour of marketing mix variables which are seen as dependent variables. This...

The paper present travel impressions in Brasil