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Modeling Multinational Diffusion Patterns: An Efficient Methodology

Gatignon, Hubert; Eliashberg, Jehoshua; Robertson, Thomas S. - In: Marketing Science 8 (1989) 3, pp. 231-247

The objective of this study is to develop an econometric model for the diffusion of innovations at the individual country level, but which also allows the parameters of the process to differ systematically across countries. The conceptualization rests on behavioral and spatial theories of...

Persistent link: https://www.econbiz.de/10008788287

Some practical considerations in the conduct of educational research in the United Kingdom

Robertson, T. S. - In: Journal of the Royal Statistical Society 18 (1968) 2, pp. 129-140

Persistent link: https://www.econbiz.de/10002703725

Consumer innovators: The key to new product success

Robertson, Thomas S. - In: California management review 10 (1967) 2, pp. 23-30

Persistent link: https://www.econbiz.de/10002703765

A critical examination of "adoption process" models of consumer behavior

Robertson, Thomas S. - In: Models of buyer behavior, (pp. 271-295). 1974

Persistent link: https://www.econbiz.de/10002703770

Diffusion theory and the concept of personal influence

Robertson, Thomas S. - In: Behavioral and management science in marketing, (pp. 214-236). 1978

Persistent link: https://www.econbiz.de/10002703788

Group characteristics and aggregate innovative behavior : preliminary report

Robertson, Thomas S. - In: Models of buyer behavior, (pp. 310-326). 1974

Persistent link: https://www.econbiz.de/10002703798

The process of innovation and the diffusion of innovation

Robertson, Thomas S. - In: Journal of marketing 31 (1967) 1, pp. 14-19

Persistent link: https://www.econbiz.de/10002703826

Purchase sequence responses : innovators vs. non-innovators

Robertson, Thomas S. - In: Consumer behavior : contemporary research in action, (pp. 375-385). 1971

Persistent link: https://www.econbiz.de/10002703835

Purchase sequence responses : innovators vs. non-innovators

Robertson, Thomas S. - In: Journal of advertising research 8 (1968) 1, pp. 47-52

Persistent link: https://www.econbiz.de/10002703875

Social factors in innovative behavior

Robertson, Thomas S. - In: Perspectives in consumer behavior, (pp. 361-370). 1968

Persistent link: https://www.econbiz.de/10002703902

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