Purchase sequence responses : innovators vs. non-innovators
Thomas S. Robertson
| Year of publication: |
1968
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|---|---|
| Authors: | Robertson, Thomas S. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 8.1968, 1, p. 47-52
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| Subject: | Marktforschung | Werbungsmittel | Marktpsychologie |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002703875