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Marketing
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Lusch, Robert F.
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Journal of the Academy of Marketing Science
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Business Horizons
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OLC EcoSci
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1
Channel conflict : its impact on retailer operating performance
Lusch, Robert F.
- In:
Journal of retailing
52
(
1976
)
2
,
pp. 3-12,89-90
Persistent link: https://www.econbiz.de/10002419210
Saved in:
2
An empirical examination of the dimensionality of power in a channel of distribution
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
5
(
1977
)
4
,
pp. 361-368
Persistent link: https://www.econbiz.de/10002419221
Saved in:
3
An exploratory analysis of the correlates of labor productivity in retailing
Lusch, Robert F.
;
Moon, Soo Young
- In:
Journal of retailing
60
(
1984
)
3
,
pp. 37-61
Persistent link: https://www.econbiz.de/10002419231
Saved in:
4
Financial and strategic trends of chain store retailers, 1974-1975
Lusch, Robert F.
;
Kenderdine, James M.
- In:
Review of regional economics and business
2
(
1977
)
1
,
pp. 11-17
Persistent link: https://www.econbiz.de/10002419248
Saved in:
5
The future of marketing strategy
Lusch, Robert F.
;
Udell, Jon G.
;
Laczniak, Gene R.
- In:
Business horizons
19
(
1976
)
6
,
pp. 65-74
Persistent link: https://www.econbiz.de/10002419259
Saved in:
6
A variance approach to analyzing changes in return on investment
Lusch, Robert F.
;
Bentz, William F.
- In:
Management accounting
60
(
1978
)
8
,
pp. 29-33
Persistent link: https://www.econbiz.de/10002419289
Saved in:
7
The business environment of 1985
Udell, Jon G.
;
Laczniak, Gene R.
;
Lusch, Robert F.
- In:
Business horizons
19
(
1976
)
3
,
pp. 45-54
Persistent link: https://www.econbiz.de/10002951133
Saved in:
8
How advertising can position a brand
Smith, Robert E.
;
Lusch, Robert F.
- In:
Journal of advertising research
16
(
1976
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10002818918
Saved in:
9
Futures research : a new perspective for corporate planning
Laczniak, Gene R.
;
Lusch, Robert F.
- In:
Review of regional economics and business
2
(
1977
)
2
,
pp. 10-15
Persistent link: https://www.econbiz.de/10002358649
Saved in:
10
Marketing in 1985 : a view from the Ivory Tower
Laczniak, Gene R.
;
Lusch, Robert F.
;
Udell, Jon G.
- In:
Journal of marketing
41
(
1977
)
4
,
pp. 47-56
Persistent link: https://www.econbiz.de/10002358663
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