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Majumdar, Sumit K.
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Ramaswamy, Venkatram
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OLC EcoSci
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ECONIS (ZBW)
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On the Role of Social Asset Specificity in the Channel Integration Decision
Majumdar, Sumit K.
;
Ramaswamy, Venkatram
- In:
Journal of institutional and theoretical economics : JITE
150
(
1994
)
2
,
pp. 375-400
Persistent link: https://www.econbiz.de/10007566716
Saved in:
2
Co-creating unique value with customers
Prahalad, C.K.
;
Ramaswamy, Venkat
- In:
Planning review : a publ. of The Planning Forum, The …
32
(
2004
)
3
,
pp. 4-9
Persistent link: https://www.econbiz.de/10006609937
Saved in:
3
Building the Co-Creative Enterprise By getting all their stakeholders — From employees to customers to suppliers — To participate in product and process design, a few pioneers are attaining breakthrough insights and developing brand new business models.
Ramaswamy, Venkat
;
Gouillart, Francis
- In:
Harvard business review : HBR
(
2010
),
pp. 100-110
Persistent link: https://www.econbiz.de/10008704465
Saved in:
4
Competing through co-creation: innovation at two companies
Ramaswamy, Venkat
- In:
Strategy & leadership : a publication of Strategic …
38
(
2010
)
2
,
pp. 22-30
Persistent link: https://www.econbiz.de/10008706897
Saved in:
5
Co-Creating Strategic Risk-Return Management
Frigo, Mark L.
;
Ramaswamy, Venkat
- In:
Strategic finance : leadership strategies in …
90
(
2009
)
11
,
pp. 24-33
Persistent link: https://www.econbiz.de/10008257017
Saved in:
6
Co-creating value through customers' experiences: the Nike case
Ramaswamy, Venkat
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
5
,
pp. 9-14
Persistent link: https://www.econbiz.de/10008099702
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7
It's about human experiences… and beyond, to co-creation
Ramaswamy, Venkat
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 195-197
Persistent link: https://www.econbiz.de/10008846832
Saved in:
8
Competing through co-creation: innovation at two companies
Ramaswamy, Venkat
- In:
Strategy & leadership : a publication of Strategic …
38
(
2010
)
2
,
pp. 22-30
Persistent link: https://www.econbiz.de/10008386152
Saved in:
9
Leading the transformation to co-creation of value
Ramaswamy, Venkat
- In:
Strategy & leadership : a publication of Strategic …
37
(
2009
)
2
,
pp. 32-37
Persistent link: https://www.econbiz.de/10008225665
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10
Reply - "A Note on Ramaswamy, Chatterjee, and Cohen's Latent Joint Segmentation Models"
Ramaswamy, Venkatram
;
Chatterjee, Rabikar
;
Cohen, Steven H.
- In:
Journal of marketing research : JMR
36
(
1999
)
1
,
pp. 115-119
Persistent link: https://www.econbiz.de/10006667559
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