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A flexible brand choice model based on neural net methodology

Hruschka, Harald; Fettes, Werner; Probst, Markus; Mies, … - In: OR spectrum : quantitative approaches in management 24 (2002) 2, pp. 127-144

Persistent link: https://www.econbiz.de/10006827828

Markenwahl - Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl

Hruschka, Harald; Fettes, Werner; Probst, Markus - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002), pp. 426-441

Persistent link: https://www.econbiz.de/10006695238

An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications

Hruschka, Harald; Fettes, Werner; Probst, Markus - In: European journal of operational research : EJOR 159 (2004) 1, pp. 166-180

Persistent link: https://www.econbiz.de/10006646858

Market segmentation by maximum likelihood clustering using choice elasticities

Hruschka, Harald; Fettes, Werner; Probst, Markus - In: European journal of operational research : EJOR 154 (2004) 3, pp. 779-786

Persistent link: https://www.econbiz.de/10006648472

Market segmentation by maximum likelihood clustering using choice elasticities

Hruschka, Harald; Fettes, Werner; Probst, Markus - In: European Journal of Operational Research 154 (2004) 3, pp. 779-786

Persistent link: https://www.econbiz.de/10005271514

An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications

Hruschka, Harald; Fettes, Werner; Probst, Markus - In: European Journal of Operational Research 159 (2004) 1, pp. 166-180

Persistent link: https://www.econbiz.de/10005277556

Search-space smoothing for combinatorial optimization problems

Schneider, Johannes; Dankesreiter, Markus; Fettes, Werner; … - In: Physica A: Statistical Mechanics and its Applications 243 (1997) 1, pp. 77-112

Commonly there are two types of local search approaches known to treat combinatorial optimization problems with very complex search-space structure: One is to introduce very complicated types of local move classes, allowing a bypass of high energetic barriers separating different minima. The...

Persistent link: https://www.econbiz.de/10011062527

Market share models with semi parametric additive brand attractions

Hruschka, Harald - 1999

Persistent link: https://www.econbiz.de/10004011500

Multiattributive Beurteilungsmodelle auf der Grundlage der Theorie unscharfer Mengen für den Bereich des Abnehmerverhaltens

Hruschka, Harald - In: Marktorientierte Unternehmungsführung, (pp. 499-516). 1984

Persistent link: https://www.econbiz.de/10002979380

Ökonometrische Mehrgleichungsmodelle als Ausgangspunkt für die strategische Marketing-Planung von Nonprofit-Organisationen

Hruschka, Harald - In: Jahrbuch der Absatz- und Verbrauchsforschung 31 (1985) 1, pp. 4-22

Persistent link: https://www.econbiz.de/10002979388