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Absatzpolitik
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Lilien, Gary L.
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17
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6
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5
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3
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3
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3
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3
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3
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3
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3
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3
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2
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2
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2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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RePEc
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1
A model for allocating retail outlet building resources across market areas
Lilien, Gary L.
;
Rao, Ambar G.
- In:
Operations research
24
(
1976
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10002236022
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2
Do European industrial marketers budget differently? : an internat. comparison via the advisor model
Lilien, Gary L.
;
Weinstein, David
-
1982
Persistent link: https://www.econbiz.de/10004649265
Saved in:
3
How many dollars for industrial advertising? : Research in progress (ADVISOR project)
Lilien, Gary L.
-
1974
-
Rev. November 1974
Persistent link: https://www.econbiz.de/10004191152
Saved in:
4
Government Support for new technologies : theory and application to photovoltaics
Lilien, Gary L.
-
1982
Persistent link: https://www.econbiz.de/10004649263
Saved in:
5
Market Diffusion and the effect of demonstrations : a study of the Denver Metro Passive Solar Home Program
Lilien, Gary L.
-
1981
Persistent link: https://www.econbiz.de/10004649273
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6
Application of a modified linear learning model of buyer behavior
Lilien, Gary L.
- In:
Journal of marketing research : JMR
11
(
1974
)
3
,
pp. 279-285
Persistent link: https://www.econbiz.de/10002235947
Saved in:
7
The implications of diffusion models for accelerating the diffusion of innovation
Lilien, Gary L.
- In:
Technological forecasting & social change : an …
17
(
1980
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10002235961
Saved in:
8
A modified linear learning model of buyer behavior
Lilien, Gary L.
- In:
Management science : journal of the Institute for …
20
(
1974
)
7
,
pp. 1027-1036
Persistent link: https://www.econbiz.de/10002236043
Saved in:
9
A note on offshore oil field development : problems and suggested solutions
Lilien, Gary L.
- In:
Management science : journal of the Institute for …
20
(
1973
)
4,1
,
pp. 536-539
Persistent link: https://www.econbiz.de/10002236078
Saved in:
10
Advisor 2: modeling the marketing mix decision for industrial products
Lilien, Gary L.
- In:
Management science : journal of the Institute for …
25
(
1979
)
2
,
pp. 191-204
Persistent link: https://www.econbiz.de/10003618352
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