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OLC EcoSci
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Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age
Peppers, Don
;
Rogers, Martha
-
1997
Persistent link: https://www.econbiz.de/10004321457
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The one-to-one future : building business relationships one customer at a time
Peppers, Don
;
Rogers, Martha
-
1994
Persistent link: https://www.econbiz.de/10004571164
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3
A NEW MARKETING PARADIGM: SHARE OF CUSTOMER, NOT MARKET SHARE
Peppers, Don
;
Rogers, Martha
- In:
Planning review : a publ. of The Planning Forum, The …
23
(
1995
)
2
,
pp. 14-19
Persistent link: https://www.econbiz.de/10006635071
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Ask the Marketing Doctors
Peppers, Don
;
Rogers, Martha
- In:
Inc : the magazine for growing companies
17
(
1995
)
14
,
pp. 68-73
Persistent link: https://www.econbiz.de/10006941228
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Expert voices - Smart Marketing - Allowing customers to choose how they interact with your company helps foster loyalty
Peppers, Don
;
Rogers, Martha
- In:
Sales & marketing management
152
(
2000
)
7
,
pp. 50-56
Persistent link: https://www.econbiz.de/10006453746
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Expert voices - Smart Marketing - Use sales cycle "downtime" to deepen customer relationships
Peppers, Don
;
Rogers, Martha
- In:
Sales & marketing management
152
(
2000
)
5
,
pp. 65-67
Persistent link: https://www.econbiz.de/10006455120
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Expert voices - Smart Marketing - Should you really partner with your channels?
Peppers, Don
;
Rogers, Martha
- In:
Sales & marketing management
152
(
2000
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3
,
pp. 39-43
Persistent link: https://www.econbiz.de/10006456365
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Expert voices - As contributors to this month's cover story, Peppers and Rogers argue that companies must develop learning relationships with customers
Peppers, Don
;
Rogers, Martha
- In:
Sales & marketing management
152
(
2000
)
1
,
pp. 35
Persistent link: https://www.econbiz.de/10006457177
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Columns - Smart Marketing - Building trust with customers
Peppers, Don
;
Rogers, Martha
- In:
Sales & marketing management
151
(
1999
)
11
,
pp. 30-64
Persistent link: https://www.econbiz.de/10006458699
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Columns - Smart Marketing - Building trust with customers
Peppers, Don
;
Rogers, Martha
- In:
Sales & marketing management
151
(
1999
)
11
,
pp. 30-64
Persistent link: https://www.econbiz.de/10006458734
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