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Focus: Ad metrics - The conflict between accountability and effectiveness - Which metrics are key? New case study analysis shows focus on 'hard' measures is the key to success.
Binet, Les; Field, Peter - In: ADMAP : for decisionmakers in advertising, marketing, … (2007), pp. 22-24
Persistent link: https://www.econbiz.de/10007748158
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Viewpoint - Measuring the right things
Binet, Les; Field, Peter - In: International journal of market research : JMRS ; the … 49 (2007) 5, pp. 545
Persistent link: https://www.econbiz.de/10007871346
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Focus: Marketing accountability in recession - Stress on accountability can be risky in a recession - The measures many brands take in a downturn, such as cutting prices and TV ads, do more harm than good.
Binet, Les; Field, Peter - In: ADMAP : for decisionmakers in advertising, marketing, … (2009), pp. 16-19
Persistent link: https://www.econbiz.de/10008261605
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Empirical Generalizations about Advertising Campaign Success
Binet, Les; Field, Peter - In: Journal of advertising research 49 (2009) 2, pp. 130-133
Persistent link: https://www.econbiz.de/10008273051
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Adjusting to the end of the boom
Field, Peter - In: Euromoney (1983), pp. 153-154
Persistent link: https://www.econbiz.de/10003548378
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Arab banks in the international markets
Field, Peter - In: Arab financial markets, (pp. 31-38). 1981
Persistent link: https://www.econbiz.de/10003548383
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The Arab worldʹs emerging statesman
Field, Peter - In: Euromoney (1982), pp. 56-79
Persistent link: https://www.econbiz.de/10003548394
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The attack on the M&A barons : the big M&A deals make fortunes for bankers ; what if the companies find a cheaper way?
Field, Peter - In: Euromoney (1985), pp. 89-96
Persistent link: https://www.econbiz.de/10003548407
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California, here they come
Field, Peter - In: Euromoney (1984), pp. 122-129
Persistent link: https://www.econbiz.de/10003548423
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Chase: from lending to financial engineering
Field, Peter - In: Euromoney (1983), pp. 36-51
Persistent link: https://www.econbiz.de/10003548439