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Resistence to advertising and immunization against television commercials : a multivariate analysis

Hornik, Jacob - 1972

Persistent link: https://www.econbiz.de/10004853034

Resistance to advertising and immunization against television commercials : a multivariate analysis

Hornik, Jacob - 1972

Persistent link: https://www.econbiz.de/10002961778

Situational effects on the consumption of time

Hornik, Jacob - In: Journal of marketing 46 (1982) 4, pp. 44-55

Persistent link: https://www.econbiz.de/10002961784

Comparative evaluation of international vs. national advertising strategies

Hornik, Jacob - In: The Columbia journal of world business : publ. … 15 (1980) 1, pp. 36-45

Persistent link: https://www.econbiz.de/10003580930

Processing of price information

Ofir, Chezy (contributor) - 2011

Persistent link: https://www.econbiz.de/10009362891

Aggregate item response analysis

Bechtel, Gordon; Ofir, Chezy - In: Psychometrika 53 (1988) 1, pp. 93-107

Persistent link: https://www.econbiz.de/10005381618

Re-Inquiries - Reexamining Latitude of Price Acceptability and Price Thresholds: Predicting Basic Consumer Reaction to Price

Ofir, Chezy - In: Journal of consumer research : JCR ; an … 30 (2004) 4, pp. 612-621

Persistent link: https://www.econbiz.de/10006647705

In Search of Negative Customer Feedback: The Effect of Expecting to Evaluate on Satisfaction Evaluations

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Measurement Errors in Probability Judgments

Ofir, Chezy; Reddy, Srinivas K. - In: Management science : journal of the Institute for … 42 (1996) 9, pp. 1308-1325

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Book Reviews

Heiman, Amir; Ofir, Chezy; Grossman, David - In: Journal of Rural Cooperation 35 (2007) 1

Reviews of : Wansink, B. Marketing Nutrition: Soy, Functional foods, Biotechnology and Obesity Urbana and Chicago: University of Illinois Press, 2005; Motzafi-Haller, P. (ed.) Women in Agriculture in the Middle East Aldershot, England: Ashgate Publishing, 2005

Persistent link: https://www.econbiz.de/10009368820