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Are they playing by the same rules? A consumer gifting classification of marital dyads

Schiffman, Leon G.; Cohn, Deborah Y. - In: Journal of business research : JBR 62 (2009) 11, pp. 1054-1062

Persistent link: https://www.econbiz.de/10008309039

Are they playing by the same rules? A consumer gifting classification of marital dyads

Schiffman, Leon G.; Cohn, Deborah Y. - In: Journal of business research : JBR 62 (2009) 11, pp. 1054-1063

Persistent link: https://www.econbiz.de/10008882129

Social interaction patterns of the elderly consumer

Schiffman, Leon G. - In: Marketing education and the real world and Dynamic …, (pp. 445-451). 1973

Persistent link: https://www.econbiz.de/10003670287

Commentary essay on "exploring origins of ethical company/brand perceptions -- A consumer perspective of corporate ethics"

Cohn, Deborah Y. - In: Journal of Business Research 63 (2010) 12, pp. 1267-1268

Brunk (2010) investigates consumer's perceptions of corporate ethics. The topic of the manuscript is an important one and congratulations to Brunk is due on a job well done. Particularly, a great job is done of delineating a comprehensive set of issues that may evoke un/ethical perceptions of...

Persistent link: https://www.econbiz.de/10008871572