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Perceived risks and choices in entrepreneurs' new venture decisions
Forlani, David; Mullins, John W. - In: Journal of Business Venturing 15 (2000) 4, pp. 305-322
Persistent link: https://www.econbiz.de/10005246873
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New product decision making: How chance and size of loss influence what marketing managers see and do
Forlani, David; Mullins, John W.; Walker, Orville C. - In: Psychology & marketing 19 (2002) 11, pp. 957
Persistent link: https://www.econbiz.de/10006970931
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Perceived risks and choices in entrepreneurs' new venture decisions
Forlani, David; Mullins, John W. - In: Journal of business venturing 15 (2000) 4, pp. 305-322
Persistent link: https://www.econbiz.de/10006983952
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Effects of Organizational and Decision-Maker Factors on New Product Risk Taking
Mullins, John W.; Forlani, David; Walker Jr, Orville C. - In: The journal of product innovation management : an … 16 (1999) 3, pp. 282-294
Persistent link: https://www.econbiz.de/10007339614
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Missing the boat or sinking the boat: a study of new venture decision making
Mullins, John W.; Forlani, David - In: Journal of business venturing 20 (2005) 1, pp. 47-70
Persistent link: https://www.econbiz.de/10006956375
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Dynamic market definition: an international marketing perspective
Forlani, David; Parthasarathy, Madhavan - In: International marketing review 20 (2003) 2, pp. 142-160
Persistent link: https://www.econbiz.de/10006255881
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Managerial risk perceptions of international entry-mode strategies: The interaction effect of control and capability
Forlani, David; Parthasarathy, Madhavan; Keaveney, Susan M. - In: International marketing review 25 (2008) 3, pp. 292-311
Persistent link: https://www.econbiz.de/10008057935
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Valenced attributions and risk in new-product decisions: How why indicates what's next
Forlani, David; Walker, Orville C. - In: Psychology & marketing 20 (2003) 5, pp. 395-432
Persistent link: https://www.econbiz.de/10006968440
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Managing cash: What a difference the days make!
Mullins, John W.; Churchill, Neil C. - In: Business Horizons 47 (2004) 6, pp. 79-82
Persistent link: https://www.econbiz.de/10005439137
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Managing cash: What a difference the days make!
Mullins, John W.; Churchill, Neil C. - In: Business horizons 47 (2004) 6, pp. 79-82
Persistent link: https://www.econbiz.de/10006163350