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Accessing memory and customer choice: Benefit-to-store (brand) retrieval models that predict purchase
Woodside, Arch G.; Thelen, Eva M. - In: Marketing and research today : the journal of the … 24 (1996) 4, pp. 260
Persistent link: https://www.econbiz.de/10006402586
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An agenda for research into services management - Afterword to the special edition on European research in service marketing
Lings, Ian; Lemmink, Jos; Botschen, Günther - In: Journal of business research : JBR 57 (2004) 4, pp. 456
Persistent link: https://www.econbiz.de/10006718850
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Special issue on European research in service marketing
Lemmink, Jos G.A.M.; Botschen, Günther; Lings, Ian N. - In: Journal of business research : JBR 57 (2004) 4, pp. 372-373
Persistent link: https://www.econbiz.de/10006718858
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Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization
Botschen, Günther; Hemetsberger, Andrea - In: Journal of business research : JBR 42 (1998) 2, pp. 151-160
Persistent link: https://www.econbiz.de/10006733503
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Strategy paradigms for the management of quality:dealing with complexity
Combe, Ian A.; Botschen, Günther - In: European journal of marketing : EJM 38 (2004) 5, pp. 500-523
Persistent link: https://www.econbiz.de/10006080454
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Hindsight bias in the context of a consumption experience
Pieters, Rik; Zwick, Rami - 1991
Persistent link: https://www.econbiz.de/10004138245
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On the Practical Significance of Hindsight Bias: The Case of the Expectancy-Disconfirmation Model of Consumer Satisfaction
Zwick, Rami; Pieters, Rik; Baumgartner, Hans - In: Organizational Behavior and Human Decision Processes 64 (1995) 1, pp. 103-117
Persistent link: https://www.econbiz.de/10005430829
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Consequences of regret aversion in real life: The case of the Dutch postcode lottery
Zeelenberg, Marcel; Pieters, Rik - In: Organizational Behavior and Human Decision Processes 93 (2004) 2, pp. 155-168
Persistent link: https://www.econbiz.de/10005430960
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Evidence for covert attention switching from eye-movements. Reply to commentaries on Liechty et al., 2003
Wedel, Michel; Pieters, Rik; Liechty, John - In: Psychometrika 68 (2003) 4, pp. 557-562
Persistent link: https://www.econbiz.de/10005376297
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Special Issue on Service Marketing and Management: European Contributions
Pieters, Rik; Botschen, Guenther - In: Journal of Business Research 44 (1999) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10005465521