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Inferences about the Brand from Counterstereotypical Service Providers

Matta, Shashi; Folkes, Valerie S. - In: Journal of Consumer Research 32 (2005) 2, pp. 196-206

We compared effects of information about a stereotypical service provider with that about a counterstereotypical service provider on inferences about the similarity of employees within the firm and the firm's similarity to other firms (across-brand differentiation). Our three experiments varied...

Persistent link: https://www.econbiz.de/10005785373

When a product takes on characteristics of the person who created it: Sometimes it sounds sweeter

Folkes, Valerie S.; Matta, Shashi - In: Journal of consumer psychology : the official journal … 23 (2013) 1, pp. 19-35

Persistent link: https://www.econbiz.de/10010056347

The Effect of Package Shape on Consumers' Judgments of Product Volume: Attention as a Mental Contaminant

Folkes, Valerie; Matta, Shashi - In: Journal of consumer research : JCR ; an … 31 (2004) 2, pp. 390-401

Persistent link: https://www.econbiz.de/10006645534

Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand Extensions

Martin, Ingrid M.; Stewart, David W.; Matta, Shashi - In: Journal of the Academy of Marketing Science 33 (2005) 3, pp. 275-294

Persistent link: https://www.econbiz.de/10006149764

The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions

Yorkston, Eric A; Nunes, Joseph C; Matta, Shashi - In: Journal of marketing 74 (2010) 1, pp. 80-94

Persistent link: https://www.econbiz.de/10008347419

Consumer Affective Reactions to Product Problems When the Timing of Warranty Expiration Varies

Lassar, Walfried M.; Folkes, Valerie S.; Grewal, Dhruv; … - In: Journal of Business Research 42 (1998) 3, pp. 265-270

Persistent link: https://www.econbiz.de/10005473980

When to Say When: Effects of Supply on Usage

Folkes, Valerie S.; Martin, Ingrid M.; Gupta, Kamal - In: Journal of consumer research : JCR ; an … 20 (1993) 3, pp. 467-477

Persistent link: https://www.econbiz.de/10006687938

Consumers' Price Perceptions of Promoted Products

Folkes, Valerie S.; Wheat, Rita D. - In: Journal of retailing 71 (1995) 3, pp. 317

Persistent link: https://www.econbiz.de/10006635495

Re-Inquiries - Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context

Kamins, Michael A.; Drèze, Xavier; Folkes, Valerie S. - In: Journal of consumer research : JCR ; an … 30 (2004) 4, pp. 622-628

Persistent link: https://www.econbiz.de/10006647704

The Positivity Effect in Perceptions of Services: Seen One, Seen Them All?

Folkes, Valerie S.; Patrick, Vanessa M. - In: Journal of consumer research : JCR ; an … 30 (2003) 1, pp. 125-137

Persistent link: https://www.econbiz.de/10006650395