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Dröge, Cornelia; Halstead, Diane; Mackoy, Robert D. - In: Journal of the Academy of Marketing Science 25 (1997) 1, pp. 18-30

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Halstead, Diane; Hartman, David; Schmidt, Sandra L. - In: Journal of the Academy of Marketing Science 22 (1994) 2, pp. 114-129

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Taylor, Valerie; Halstead, Diane; Haynes, Paula - In: International journal of advertising : the quarterly … 39 (2010) 2, pp. 79-93

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