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Types of New Product Performance: Evidence from the Consumer Financial Services Sector
Storey, Chris; Easingwood, Christopher J. - In: Journal of Business Research 46 (1999) 2, pp. 193-203
Persistent link: https://www.econbiz.de/10005465839
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SPECIAL ISSUE: UK SERVICES MARKETING SCHOLARSHIP - Types of New Product Performance: Evidence from the Consumer Financial Services Sector
Storey, Chris; Easingwood, Christopher J. - In: Journal of business research : JBR 46 (1999) 2, pp. 193
Persistent link: https://www.econbiz.de/10006730566
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Measuring the Performance of New Service Development Activities
Storey, Chris; Kelly, David - In: The service industries journal 21 (2001) 2, pp. 71-90
Persistent link: https://www.econbiz.de/10006277313
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What Distinguishes the Top Performing New Products in Financial Services
Cooper, Robert G.; Easingwood, Christopher J.; Edgett, Scott - In: The journal of product innovation management : an … 11 (1994) 4, pp. 281-299
Persistent link: https://www.econbiz.de/10006342745
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New service development: A review of the literature and annotated bibliography
Johne, Axel; Storey, Chris - In: European journal of marketing : EJM 32 (1998) 3-4, pp. 184-251
Persistent link: https://www.econbiz.de/10006098686
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The relative impact of culture, strategic orientation and capability on new service development performance
Storey, Chris; Hughes, Matthew - In: European journal of marketing : EJM 47 (2013) 5, pp. 833-856
Persistent link: https://www.econbiz.de/10010132239
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Making partner relationship management systems work: The role of partnership governance mechanisms
Storey, Chris; Kocabasoglu-Hillmer, Canan - In: Industrial marketing management : the international … 42 (2013) 6, pp. 862-871
Persistent link: https://www.econbiz.de/10010186372
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New service development: Initiation strategies
Kelly, David; Storey, Chris - In: International journal of service industry management : IJSIM 11 (2000) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10007119217
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The Augmented Service Offering: A Conceptualization and Study of Its Impact on New Service Success
Storey, Chris; Easingwood, Christopher J. - In: The journal of product innovation management : an … 15 (1998) 4, pp. 335-351
Persistent link: https://www.econbiz.de/10007353960
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On-line Banking: Strategic and Management Challenges
Daniel, Elizabeth; Storey, Chris - In: Long range planning : LRP ; international journal of … 30 (1997) 6, pp. 890-898
Persistent link: https://www.econbiz.de/10007362988