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Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj
;
Naylor, Rebecca Walker
;
ter …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 216-228
Persistent link: https://www.econbiz.de/10008898990
Saved in:
2
A Monte Carlo study of time aggregation in continuous-time and discrete-time parametric hazard models
ter Hofstede, Frenkel
;
Wedel, Michel
- In:
Economics letters
58
(
1998
)
2
,
pp. 149-156
Persistent link: https://www.econbiz.de/10006789220
Saved in:
3
International market segmentation: issues and perspectives
Steenkamp, Jan-Benedict E.M.
;
Ter Hofstede, Frenkel
- In:
International journal of research in marketing : IJRM ; …
19
(
2002
)
3
,
pp. 185-214
Persistent link: https://www.econbiz.de/10006173799
Saved in:
4
A Monte Carlo study of time aggregation in continuous-time and discrete-time parametric hazard models
ter Hofstede, Frenkel
;
Wedel, Michel
- In:
Economics Letters
58
(
1998
)
2
,
pp. 149-156
Persistent link: https://www.econbiz.de/10005307262
Saved in:
5
A global brand management roadmap
Özsomer, Aysegül
;
Batra, Rajeev
;
Chattopadhyay, Amitava
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10009846338
Saved in:
6
Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship
Bharadwaj, Neeraj
;
Matsuno, Ken
- In:
Journal of Business Research
59
(
2006
)
1
,
pp. 62-72
Persistent link: https://www.econbiz.de/10005473835
Saved in:
7
Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship
Bharadwaj, Neeraj
;
Matsuno, Ken
- In:
Journal of business research : JBR
59
(
2006
)
1
,
pp. 62-72
Persistent link: https://www.econbiz.de/10006713678
Saved in:
8
Investigating the decision criteria used in electronic components procurement
Bharadwaj, Neeraj
- In:
Industrial marketing management : the international …
33
(
2004
)
4
,
pp. 317-324
Persistent link: https://www.econbiz.de/10006247889
Saved in:
9
The impact of offshored and outsourced call service centers on customer appraisals
Bharadwaj, Neeraj
;
Roggeveen, Anne
- In:
Marketing Letters
19
(
2008
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10005716499
Saved in:
10
How call center location impacts expectations of service from reputable versus lesser known firms
Roggeveen, Anne L.
;
Bharadwaj, Neeraj
;
Hoyer, Wayne D.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 403-410
Persistent link: https://www.econbiz.de/10007883835
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