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Baker, William E.
8
Sciglimpaglia, Donald
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2
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Journal of advertising : official publication of the American Academy of Advertising
3
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1
Marketing Consequences of European Internal Market Unification
Sciglimpaglia, Don
;
Saghafi, Massoud
- In:
Journal of euro-marketing
14
(
2004
)
1-2
,
pp. 35-58
Persistent link: https://www.econbiz.de/10007152882
Saved in:
2
Market Orientation and the New Product Paradox
Baker, William E.
;
Sinkula, James M.
- In:
The journal of product innovation management : an …
22
(
2005
)
6
,
pp. 483-502
Persistent link: https://www.econbiz.de/10006233382
Saved in:
3
Environmental Marketing Strategy and Firm Performance: Effects on New Product Performance and Market Share
Baker, William E.
;
Sinkula, James M.
- In:
Journal of the Academy of Marketing Science
33
(
2005
)
4
,
pp. 461-475
Persistent link: https://www.econbiz.de/10006149569
Saved in:
4
The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance
Baker, William E.
;
Sinkula, James M.
- In:
Journal of the Academy of Marketing Science
27
(
1999
)
4
,
pp. 411-427
Persistent link: https://www.econbiz.de/10006152732
Saved in:
5
A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior
Sinkula, James M.
;
Baker, William E.
;
Noordewier, Thomas
- In:
Journal of the Academy of Marketing Science
25
(
1997
)
4
,
pp. 305-318
Persistent link: https://www.econbiz.de/10006153459
Saved in:
6
ARTICLES - An Empirical Test of an Updated Relevance-Accessibility Model of Advertising Effectiveness
Baker, William E.
;
Lutz, Richard J.
- In:
Journal of advertising : official publication of the …
29
(
2000
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10008120308
Saved in:
7
ARTICLES - When can Affective Conditioning and Mere Exposure Directly Influence Brand Choice?
Baker, William E.
- In:
Journal of advertising : official publication of the …
28
(
1999
)
4
,
pp. 31-46
Persistent link: https://www.econbiz.de/10008120782
Saved in:
8
Does brand name imprinting in memory increase brand information retention?
Baker, William E.
- In:
Psychology & marketing
20
(
2003
)
12
,
pp. 1119
Persistent link: https://www.econbiz.de/10006966322
Saved in:
9
DO NOT WAIT TO REVEAL THE BRAND NAME: The Effect of Brand-Name Placement on Television Advertising Effectiveness
Baker, William E.
;
Honea, Heather
- In:
Journal of advertising : official publication of the …
33
(
2004
)
3
,
pp. 77
Persistent link: https://www.econbiz.de/10008128155
Saved in:
10
Strategic decisions for American and European industrial marketers in a unified European market
Saghafi, Massoud M.
;
Sciglimpaglia, Donald
;
Withers, …
- In:
Operations research, Management science : OR MS ; the …
36
(
1996
)
1
,
pp. 33-34
Persistent link: https://www.econbiz.de/10006529163
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