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Sales technology: Help or hindrance to ethical behaviors and productivity?

Bush, Alan J.; Bush, Victoria D.; Orr, Linda M.; Rocco, … - In: Journal of business research : JBR 60 (2007) 11, pp. 1198

Persistent link: https://www.econbiz.de/10007859697

Leveraging firm-level marketing capabilities with marketing employee development

Orr, Linda M.; Bush, Victoria D.; Vorhies, Douglas W. - In: Journal of Business Research 64 (2011) 10, pp. 1074-1081

Using the theoretical foundations of the resource-based view of the firm, this study develops and measures marketing employee development capabilities and investigates how it moderates the relationships between brand and customer relationship management capabilities and firm performance...

Persistent link: https://www.econbiz.de/10009146513

Leveraging firm-level marketing capabilities with marketing employee development

Orr, Linda M.; Bush, Victoria D.; Vorhies, Douglas W. - In: Journal of business research : JBR 64 (2011) 10, pp. 1074-1082

Persistent link: https://www.econbiz.de/10009177912

Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation

Vorhies, Douglas W.; Orr, Linda M.; Bush, Victoria D. - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 736-757

Persistent link: https://www.econbiz.de/10009263502

Sports Celebrity Influence on the Behavioral Intentions of Generation Y

Bush, Alan J.; Martin, Craig A.; Bush, Victoria D. - In: Journal of advertising research 44 (2004) 1, pp. 108-118

Persistent link: https://www.econbiz.de/10006504442

INTERNET - Potential Challenges the Internet Brings to the Agency-Advertiser Relationship - Does the internet pose a threat to agency-advertiser relationships? A national sample suggests the challenge is at the structural, rather than strategic, level.

Bush, Alan J.; Bush, Victoria D. - In: Journal of advertising research 40 (2000) 4, pp. 7-16

Persistent link: https://www.econbiz.de/10006515020

Ethics and Marketing on this Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns

Bush, Victoria D.; Venable, Beverly T.; Bush, Alan J. - In: Journal of business ethics : JOBE 23 (2000) 3, pp. 237-248

Persistent link: https://www.econbiz.de/10006910207

Sports Celebrity Influence on the Behavioral Intentions of Generation Y

BUSH, ALAN J.; MARTIN, CRAIG A.; BUSH, VICTORIA D. - In: Journal of Advertising Research 44 (2004) 01, pp. 108-118

Persistent link: https://www.econbiz.de/10005624835

Ethical Dilemmas and Emergent Values Encountered by Working College Students: Implications for Marketing Educators

Bush, Victoria D.; Smith, Rachel Korthage; Bush, Alan J. - In: Journal of marketing education : JME 35 (2013) 2, pp. 107-118

Persistent link: https://www.econbiz.de/10010152181

Measuring and exploring symbolic money meanings

Rose, Gregory M.; Orr, Linda M. - In: Psychology & marketing 24 (2007) 9, pp. 743-762

Persistent link: https://www.econbiz.de/10007761342