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Purpose – Although there is substantial practitioner evidence for changes in the role and functioning of sales in the twenty-first century, there is little academic research charting new directions for the sales function in a business-to-business context. This paper aims to report on four case...
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Firms wanting to move towards solution business models increasingly focus on their customers' value-in-use, and often end up redefining their market around what the solution makes possible for the customer. However, all customers do not accept a value-in-use based approach. Hence, a key...
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Work environments are complex and interrelated systems of people, processes and places, where there are no íone size fits allîù -solutions. In office context the workplace and facilities managers face this complexity when they try to optimize the environments to meet the needs of the...
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In recent years the field of urban area is researched from societal, economical, ecological and cultural perspectives. However the layer of services and serviceability of the urban areas as are not so much discussed and investigated. Such research could provide new insights for the development...
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