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Patterns of Buyer Behavior: Regularities, Models, and Extensions

Uncles, Mark; Ehrenberg, Andrew; Hammond, Kathy - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. G71

Persistent link: https://www.econbiz.de/10006936054

COVER STORY - The case against price-related promotions - Do your promotions benefit your brand? Look again: Most price promos have little penetration and convert no one, at a great cost.

Ehrenberg, Andrew; Hammond, Kathy - In: ADMAP : for decisionmakers in advertising, marketing, … 36 (2001) 6, pp. 30-32

Persistent link: https://www.econbiz.de/10006773765

The After-Effects of Price-related Consumer Promotions

Ehrenberg, A.S.C.; Hammond, Kathy; Goodhardt, G.J. - In: Journal of advertising research 34 (1994) 4, pp. 11-21

Persistent link: https://www.econbiz.de/10006536601

Market segmentation for competitive brands

Hammond, Kathy; Ehrenberg, A.S.C.; Goodhardt, G.J. - In: European journal of marketing : EJM 30 (1996) 12, pp. 39-49

Persistent link: https://www.econbiz.de/10006102516

What is the effect of a recommendation?

East, Robert; Hammond, Kathy; Lomax, Wendy; Robinson, Helen - In: The marketing review 5 (2005) 2, pp. 145-157

Persistent link: https://www.econbiz.de/10006015616

The Relationship Between Customer Loyalty and Purchase Incidence

Stern, Philip; Hammond, Kathy - In: Marketing Letters 15 (2004) 1, pp. 5-19

Little is known about customer loyalty to brands over many dozens or even hundreds of purchases. In this paper we describe, and seek to explain, such patterns of loyalty in two very different markets: a consumer market (laundry detergents), and a more frequently used service (physicians'...

Persistent link: https://www.econbiz.de/10005716526