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Segmenting young adults through their consumption styles: a cross-cultural study

Akturan, Ulun; Tezcan, Nuray; Vignolles, Alexandra - In: Young consumers : insight and ideas for responsible … 12 (2011) 4, pp. 348-361

Persistent link: https://www.econbiz.de/10009803734

Mobile banking adoption of the youth market: Perceptions and intentions

Akturan, Ulun; Tezcan, Nuray - In: Marketing intelligence & planning 30 (2012) 4, pp. 444-460

Persistent link: https://www.econbiz.de/10009993481

Marqueurs et représentations nostalgiques chez les jeunes adultes : Une étude par la méthode des collages.

Vignolles, Alexandra; Bonnefont, Annie; Veille, Catherine - In: Revue française du marketing (2012) 239, pp. 69-82

Persistent link: https://www.econbiz.de/10010084188

A REVIEW OF CYBER ETHNOGRAPHIC RESEARCH: A RESEARCH TECHNIQUE TO ANALYZE VIRTUAL CONSUMER COMMUNITIES

Akturan, Ulun - In: Bogazici Journal of Economics and Administrative Sciences 23 (2009) 1+2, pp. 1-18

Persistent link: https://www.econbiz.de/10010877348

The Development and Change in City Branding: A Content Analysis of the Literature

Oguztimur, Senay; Akturan, Ulun - European Regional Science Association - 2014

The purpose of this study is to systematically review the city branding literature to provide an explicated and organized view and highlight further research opportunities. In that sense, the articles published on "city branding" and "city marketing" between 1988 and 2014 were explored via...

Persistent link: https://www.econbiz.de/10011075857

DETERMINING CONSUMER-BASED RETAILER EQUITY AND THE DISCRIMINATION OF FREQUENT SHOPPERS: AN EMPIRICAL STUDY

Yaraþ, Eyyup; Yeniçeri, Tülay; Akturan, Ulun - In: Bogazici Journal of Economics and Administrative Sciences 22 (2008) 1+2, pp. 73-88

Persistent link: https://www.econbiz.de/10010554815

Celebrity advertising in the case of negative associations: discourse analysis of weblogs

Akturan, Ulun - In: Management research review 34 (2011) 12, pp. 1280-1296

Persistent link: https://www.econbiz.de/10009799294