//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"und"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Survival of the fittest : the...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand Extension
1
Brand extensions
1
Brand name dilution
1
Branding
1
Dual role of price
1
Image feedback effects
1
Informational role of price
1
Meta-analysis
1
New Product Success
1
Partitioned pricing
1
Price response of demand
1
Price-perceived quality inference
1
Price-perceived quality relationship
1
Strategy
1
Unacceptable attribute level
1
direct evaluation
1
preference measurement
1
stimulus evaluation
1
wording
1
more ...
less ...
Online availability
All
Undetermined
4
Free
2
Type of publication
All
Article
46
Book / Working Paper
25
Language
All
Undetermined
English
109
German
104
Author
All
Sattler, Henrik
58
Völckner, Franziska
18
Hensel-Börner, Susanne
7
Gedenk, Karen
5
Schrader, Stephan
5
Ernst, Olaf
3
Kaufmann, Gwen
3
Klein, Kristina
3
Lüthje, Christian
3
Rao, Vithala R.
3
Becker, Jan-Michael
2
Eggers, Felix
2
Krüger, Beate
2
Nitschke, Thomas
2
Schirm, Karsten
2
Spann, Martin
2
Becker, Manfred
1
Clement, Michel
1
Dyk, Tim van
1
Farsky, Mario
1
Granström, Nancy
1
Hartmann, Adriane
1
Hatje, Claudia
1
Helm, Roland
1
Hensel-Böner, Susanne
1
Hofmann, Julian
1
Huber, Frank
1
Hupp, Oliver
1
Högl, Siegfried
1
Kloock, Josef
1
Mark, Juliane
1
Melnyk, Valentyna
1
Rai, Arun
1
Riediger, Claudia
1
Ringle, Christian M
1
Ringle, Christian M.
1
Rühle, Alexander
1
Rühle, Alexander
1
Schmidt, Reinhart
1
Schnittka, Oliver
1
more ...
less ...
Institution
All
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
24
Published in...
All
Working Paper Series A
23
Journal of business economics : JBE
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
5
Die Betriebswirtschaft : DBW
4
Marketing : ZFP ; journal of research and management
4
Marketing Letters
3
Journal of marketing
2
International Business Review
1
International business review : the official journal of the European International Business Academy
1
International journal of technology management : IJTM
1
Jena Research Papers in Business and Economics - Working and Discussion Papers
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of business research : JBR
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Long range planning : LRP ; international journal of strategic management
1
Management information systems : mis quarterly
1
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
1
OR-Spektrum : quantitative approaches in management
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Revue française du marketing
1
Schmalenbach Business Review (sbr)
1
more ...
less ...
Source
All
OLC EcoSci
41
RePEc
29
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
71
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dual effect-based market segmentation and price optimization
Theysohn, Sven
;
Klein, Kristina
;
Völckner, Franziska
; …
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 480-488
Persistent link: https://www.econbiz.de/10010087045
Saved in:
2
The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010037711
Saved in:
3
Markentransfererfolge - Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität
Völckner, Franziska
;
Sattler, Henrik
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
57
(
2005
),
pp. 669-688
Persistent link: https://www.econbiz.de/10006691298
Saved in:
4
Image feedback effects of brand extensions: Evidence from a longitudinal field study
Völckner, Franziska
;
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Marketing Letters
19
(
2008
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10005680448
Saved in:
5
DBW-Stichwort - Markenstrategische Optionen
Kaufmann, Gwen
;
Sattler, Henrik
;
Völckner, Franziska
- In:
Die Betriebswirtschaft : DBW
66
(
2006
)
2
,
pp. 245
Persistent link: https://www.econbiz.de/10007224341
Saved in:
6
Empirical generalizability of consumer evaluations of brand extensions
Völckner, Franziska
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10007727823
Saved in:
7
Praxis . Forschung - Bestimmungsfaktoren des Markentransfererfolges - Eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10007030641
Saved in:
8
The impact of brand extension success drivers on brand extension price premiums
Sattler, Henrik
;
Völckner, Franziska
;
Riediger, Claudia
; …
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
4
,
pp. 319-329
Persistent link: https://www.econbiz.de/10008734985
Saved in:
9
Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models
Becker, Jan-Michael
;
Klein, Kristina
;
Wetzels, Martin
- In:
Long range planning : LRP ; international journal of …
45
(
2012
)
5
,
pp. 359-394
Persistent link: https://www.econbiz.de/10010050251
Saved in:
10
Der Wert von Marken (brand equity)
Sattler, Henrik
-
1994
Persistent link: https://www.econbiz.de/10004245046
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->