Similar Search Results

How banner ads can be effective: Investigating the influences of exposure duration and banner ad complexity

Wang, Kai-Yu; Shih, Eric; Peracchio, Laura A - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 121-142

Persistent link: https://www.econbiz.de/10010085859

Strategies to offset dissatisfactory product performance: The role of post-purchase marketing

Wang, Kai-Yu; Liang, Minli; Peracchio, Laura A. - In: Journal of Business Research 64 (2011) 8, pp. 809-815

This research examines the role of post-purchase recovery initiatives in offsetting the negative effect of a dissatisfactory product experience. Experiment 1 explores the effect of counterfactual thinking, a mental simulation process of reflecting upon past events and generating alternative...

Persistent link: https://www.econbiz.de/10009146529

Strategies to offset dissatisfactory product performance: The role of post-purchase marketing

Wang, Kai-Yu; Liang, Minli; Peracchio, Laura A. - In: Journal of business research : JBR 64 (2011) 8, pp. 809-816

Persistent link: https://www.econbiz.de/10009017519

Transformational leadership and market orientation: Implications for the implementation of competitive strategies and business unit performance

Menguc, Bulent; Auh, Seigyoung; Shih, Eric - In: Journal of Business Research 60 (2007) 4, pp. 314-321

Persistent link: https://www.econbiz.de/10005474324

Research Note: Determinants of Country-Level Investment in Information Technology

Shih, Eric; Kraemer, Kenneth L.; Dedrick, Jason - In: Management Science 53 (2007) 3, pp. 521-528

Investment in information technology (IT) is an important driver of economic growth and productivity in the United States and other developed countries, but as yet it is not shown to be a significant driver in developing countries. Previous research suggests that IT investment and complementary...

Persistent link: https://www.econbiz.de/10009218157

Information Technology and Productivity in Developed and Developing Countries

Dedrick, Jason; Kraemer, Kenneth; Shih, Eric - In: Journal of management information systems : JMIS 30 (2013) 1, pp. 97-122

Persistent link: https://www.econbiz.de/10010166599

Co-production and customer loyalty in financial services

Auh, Seigyoung; Bell, Simon J.; Mcleod, Colin S.; Shih, Eric - In: Journal of retailing 83 (2007) 3, pp. 359

Persistent link: https://www.econbiz.de/10007757962

Transformational leadership and market orientation: Implications for the implementation of competitive strategies and business unit performance

Menguc, Bulent; Auh, Seigyoung; Shih, Eric - In: Journal of business research : JBR 60 (2007) 4, pp. 314-321

Persistent link: https://www.econbiz.de/10007603409

To Justify or Not to Justify: The Role of Anticipated Regret on Consumers’ Decisions to Upgrade Technological Innovations

Shih, Eric; Schau, Hope Jensen - In: Journal of retailing 87 (2011) 2, pp. 242-252

Persistent link: https://www.econbiz.de/10009164528

When does incentive compensation motivate managerial behaviors? An experimental investigation of the fit between incentive compensation, executive core self‐evaluation, and firm performance

Chng, Daniel Han Ming; Rodgers, Matthew S.; Shih, Eric; … - In: Strategic management journal 33 (2012) 12, pp. 1343-1363

Persistent link: https://www.econbiz.de/10010035268