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The Effects of Relationship Marketing Instruments on Loyalty:
Lilly, Bryan; Tippins, Michael; Leisen Pollack, Birgit - In: Services marketing quarterly 28 (2007) 3, pp. 1-14
Persistent link: https://www.econbiz.de/10007719021
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Satisfaction and Customer Loyalty Link: The Moderating Role of Service Locus of Control
Leisen Pollack, Birgit - In: Services marketing quarterly 34 (2013) 1, pp. 18-33
Persistent link: https://www.econbiz.de/10010059239
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Nomological validity of the Net Promoter Index question
Pollack, Birgit Leisen; Alexandrov, Aliosha - In: The journal of services marketing 27 (2013) 2, pp. 118-129
Persistent link: https://www.econbiz.de/10010099427
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Linking the hierarchical service quality model to customer satisfaction and loyalty
Pollack, Birgit Leisen - In: The journal of services marketing 23 (2009) 1, pp. 42-50
Persistent link: https://www.econbiz.de/10008177350
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The nature of the service quality and satisfaction relationship: Empirical evidence for the existence of satisfiers and dissatisfiers
Pollack, Birgit Leisen - In: Managing service quality : MSQ ; an international journal 18 (2008) 6, pp. 537-558
Persistent link: https://www.econbiz.de/10008147815