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The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions

TAEJUN (DAVID) LEE; YUN, TAI WOONG; HALEY, ERIC - In: Journal of Consumer Affairs 46 (2012) 2, pp. 260-287

Persistent link: https://www.econbiz.de/10010578594

The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions

LEE, TAEJUN (DAVID); YUN, TAI WOONG; HALEY, ERIC - In: Journal of consumer affairs : official publication of … 46 (2012) 2, pp. 260-288

Persistent link: https://www.econbiz.de/10009989104

US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues

LEE, TAEJUN (DAVID); HALEY, ERIC; YUN, TAI WOONG; … - In: Journal of consumer affairs : official publication of … 45 (2011) 3, pp. 391-419

Persistent link: https://www.econbiz.de/10009287979

Effects of mutual fund advertising disclosures on investor information processing and decision-making

Lee, Taejun (David); Yun, TaiWoong; Haley, Eric - In: The journal of services marketing 27 (2013) 2, pp. 104-117

Persistent link: https://www.econbiz.de/10010099426

The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation

Lee, Taejun (David); Yun, TaiWoong; Han, Kwang Seok - In: Journal of financial services marketing : JFSM 18 (2013) 3, pp. 158-176

Persistent link: https://www.econbiz.de/10010173843

The Role of Involvement in Country-of-Origin Effects on Product Evaluation:

Lee, Wei-Na; Yun, Taiwoong; Lee, Byung-Kwan - In: Journal of international consumer marketing 17 (2004) 2, pp. 51-72

Persistent link: https://www.econbiz.de/10007100864

Young adults' responses to product placement in movies and television shows: A comparative study of the United States and South Korea

Lee, Taejun; Sung, Yongjun; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 479-509

Persistent link: https://www.econbiz.de/10009285724

Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy

HO-YOUNG (ANTHONY) AHN; PARK, JIN SEONG; HALEY, ERIC - In: Journal of Consumer Affairs 48 (2014) 1, pp. 175-194

type="main" xml:id="joca12028-abs-0001" <b>Despite a substantial body of research in direct-to-consumer advertising (DTCA) for prescription drugs, what is missing from the existing discussion on the risk disclosure in DTCA is a focus on the roles of individual motivation and ability to process risk...</b>

Persistent link: https://www.econbiz.de/10011153174

Adherence of Retirement Mutual Fund Providers to the Securities and Exchange Commission (SEC)’s Advertising Guidance: Provision and Readability of Advertising Disclosure

Taejun (David) Lee; Chung, Wonjun; Haley, Eric - In: Journal of Consumer Policy 34 (2011) 4, pp. 455-474

Persistent link: https://www.econbiz.de/10009403342

Adherence of Retirement Mutual Fund Providers to the Securities and Exchange Commission (SEC)’s Advertising Guidance: Provision and Readability of Advertising Disclosure

Lee, Taejun (David); Chung, Wonjun; Haley, Eric - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 4, pp. 455-475

Persistent link: https://www.econbiz.de/10009343950