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Persuasive social approval cues in print advertising: Exploring visual and textual strategies and consumer self-monitoring
Myers, Jun Rong; Sar, Sela - In: Journal of marketing communications 19 (2013) 3, pp. 168-181
Persistent link: https://www.econbiz.de/10010138288
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The Effects of Mood and Advertising Context on Ad Memory and Evaluations: The Case of a Competitive and a Non-Competitive Ad Context
Sar, Sela; Nan, Xiaoli; Rong Myers, Jun - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10008770787
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If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations
Sar, Sela; Duff, Brittany R.L.; Anghelcev, George - In: Psychology & marketing 28 (2011) 6, pp. 561-584
Persistent link: https://www.econbiz.de/10008995082
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Harlow Gale and the Origins of the Psychology of Advertising
Eighmey, John; Sar, Sela - In: Journal of advertising : official publication of the … 36 (2007) 4, pp. 147-158
Persistent link: https://www.econbiz.de/10008124994