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New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance
Trimble, Carrie; Holmes, Gary - In: Journal of promotion management : JPM 19 (2013) 3, pp. 352-372
Persistent link: https://www.econbiz.de/10010140362
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An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
Barat, Somjit; Amos, Clinton; Paswan, Audhesh; Holmes, Gary - In: Journal of retailing and consumer services 20 (2013) 2, pp. 240-247
Persistent link: https://www.econbiz.de/10010088293
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Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size
Amos, Clinton; Holmes, Gary; Strutton, David - In: International journal of advertising : the quarterly … 27 (2008) 2, pp. 209-234
Persistent link: https://www.econbiz.de/10008124619