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The Advertising of Services: Consumer Views v. Normative Guidelines
Mortimer, Kathleen; Mathews, Brian P.; Mortimer, Kathleen - In: The Service Industries Journal 18 (1998) 3, pp. 14-19
Persistent link: https://www.econbiz.de/10010620728
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The relationship between culture and advertising appeals for services
Mortimer, Kathleen; Grierson, Samantha - In: Journal of marketing communications 16 (2010) 3, pp. 149-163
Persistent link: https://www.econbiz.de/10008424688
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Identifying the components of effective service advertisements
Mortimer, Kathleen - In: The journal of services marketing 22 (2008) 2-3, pp. 104-113
Persistent link: https://www.econbiz.de/10008065427
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Identifying the components of effective service advertisements
Mortimer, Kathleen - In: The journal of services marketing 22 (2008) 2, pp. 104-113
Persistent link: https://www.econbiz.de/10008045988
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Integrating advertising theories with conceptual models of services advertising
Mortimer, Kathleen - In: The journal of services marketing 16 (2002) 5, pp. 460
Persistent link: https://www.econbiz.de/10007108725
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Number 2 - Services advertising: The agency viewpoint
Mortimer, Kathleen - In: The journal of services marketing 15 (2001) 2-3, pp. 131-146
Persistent link: https://www.econbiz.de/10007113333