Narrow search
Showing 1 - 10 of 99
Cover Image
Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age
Peppers, Don; Rogers, Martha - 1997
Persistent link: https://www.econbiz.de/10004321457
Cover Image
The one-to-one future : building business relationships one customer at a time
Peppers, Don; Rogers, Martha - 1994
Persistent link: https://www.econbiz.de/10004571164
Cover Image
A NEW MARKETING PARADIGM: SHARE OF CUSTOMER, NOT MARKET SHARE
Peppers, Don; Rogers, Martha - In: Planning review : a publ. of The Planning Forum, The … 23 (1995) 2, pp. 14-19
Persistent link: https://www.econbiz.de/10006635071
Cover Image
Ask the Marketing Doctors
Peppers, Don; Rogers, Martha - In: Inc : the magazine for growing companies 17 (1995) 14, pp. 68-73
Persistent link: https://www.econbiz.de/10006941228
Cover Image
Expert voices - Smart Marketing - Allowing customers to choose how they interact with your company helps foster loyalty
Peppers, Don; Rogers, Martha - In: Sales & marketing management 152 (2000) 7, pp. 50-56
Persistent link: https://www.econbiz.de/10006453746
Cover Image
Expert voices - Smart Marketing - Use sales cycle "downtime" to deepen customer relationships
Peppers, Don; Rogers, Martha - In: Sales & marketing management 152 (2000) 5, pp. 65-67
Persistent link: https://www.econbiz.de/10006455120
Cover Image
Expert voices - Smart Marketing - Should you really partner with your channels?
Peppers, Don; Rogers, Martha - In: Sales & marketing management 152 (2000) 3, pp. 39-43
Persistent link: https://www.econbiz.de/10006456365
Cover Image
Expert voices - As contributors to this month's cover story, Peppers and Rogers argue that companies must develop learning relationships with customers
Peppers, Don; Rogers, Martha - In: Sales & marketing management 152 (2000) 1, pp. 35
Persistent link: https://www.econbiz.de/10006457177
Cover Image
Columns - Smart Marketing - Building trust with customers
Peppers, Don; Rogers, Martha - In: Sales & marketing management 151 (1999) 11, pp. 30-64
Persistent link: https://www.econbiz.de/10006458699
Cover Image
Columns - Smart Marketing - Building trust with customers
Peppers, Don; Rogers, Martha - In: Sales & marketing management 151 (1999) 11, pp. 30-64
Persistent link: https://www.econbiz.de/10006458734