Ridgway, Nancy M.; Kukar-Kinney, Monika; Monroe, Kent B.; … - In: Journal of Business Research 61 (2008) 5, pp. 392-396
Using two studies, this article explores how a tendency to buy excessively for self relates to spending on one's pet. Existing research on excessive buying reports that these buyers spend money primarily on themselves. Excessive buying is the tendency to be preoccupied with buying and,...
