This study reports on gender perceptions of work–life balance based upon a qualitative study carried out among 437 full-time working men (N=245) and women (N=192) in the Australian workforce in 2008. The participants were randomly selected from a wide range of occupations, and their...

Over the past 20 years brand loyalty has been an important topic for both marketing practitioners and academics. While practitioners have produced proprietary brand loyalty audit models, there has been little academic research to make transparent the methodology that underpins these audits and...