Showing 1 - 9 of 9
This paper examines the influence of product attributes in high-tech products on consumers' actualized innovativeness. In Stage 1, product attributes are identified based on interviews with consumers. In Stage 2, a survey is conducted with a different set of consumers in order to classify the...
Persistent link: https://www.econbiz.de/10010869838
Persistent link: https://www.econbiz.de/10010181312
Persistent link: https://www.econbiz.de/10006269858
Persistent link: https://www.econbiz.de/10005318422
Persistent link: https://www.econbiz.de/10008361266
An enormous amount of information has been produced about the IT outsourcing phenomenon over the last 20 years, but one has to look to the academic literature for consistent, objective, and reliable research approaches and analyses. Our review finds that, in practice, the academic literature on...
Persistent link: https://www.econbiz.de/10009440155
Persistent link: https://www.econbiz.de/10009171632
Persistent link: https://www.econbiz.de/10009181944