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Product planning : an integrated approach
Stone, Merlin - 1976
Persistent link: https://www.econbiz.de/10004706675
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Direct hit : winning direct marketing campaigns
Stone, Merlin; Davies, Derek; Bond, Alison - 1995
Persistent link: https://www.econbiz.de/10004305996
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How to market computers and information technology
Macarthur, Hamish E.; Stone, Merlin - 1994 - 2. ed.
Persistent link: https://www.econbiz.de/10004242116
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Winning new customers in finacial services : using relationship marketing and information technology in consumer financial services
Stone, Merlin; Woodcock, Neil - 1997
Persistent link: https://www.econbiz.de/10004346807
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Field service management
Stone, Merlin; Wild, Antony - 1985
Persistent link: https://www.econbiz.de/10004706499
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Database marketing
Shaw, Robert; Stone, Merlin - 1988
Persistent link: https://www.econbiz.de/10004157977
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Measuring advertising performance - CUSTOMER MANAGEMENT - The business benefits of customer management - Here are some ways to model customer relationships and exploit the results to build profits.
Stone, Merlin; Woodcock, Nell - In: ADMAP : for decisionmakers in advertising, marketing, … 41 (2006) 2, pp. 42-45
Persistent link: https://www.econbiz.de/10006748133
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Focus: CRM - Customer retention -- Dreams and reality - Do you have a customer-retention strategy? If so, what exactly does it mean? Unless you have a clear understanding, you'll have problems.
Stone, Merlin - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 6, pp. 25-27
Persistent link: https://www.econbiz.de/10006751826
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'Customer retention is one of those topics that academics, consultants and ad agencies like to talk about but rarely understand'
Stone, Merlin - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 6, pp. 25
Persistent link: https://www.econbiz.de/10006751827
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Competitive customer care : a guide to keeping customers
Stone, Merlin; Young, Laurie - 1992
Persistent link: https://www.econbiz.de/10004126740