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Co-creating brands: Diagnosing and designing the relationship experience

Payne, Adrian; Storbacka, Kaj; Frow, Pennie; Knox, Simon - In: Journal of Business Research 62 (2009) 3, pp. 379-389

The traditional goods-dominant logic of marketing is under challenge and leading researchers are now emphasizing the new service-dominant logic [Vargo, S.L., Lusch, R.F., Evolving to a new dominant logic for marketing. J Mark 2004; 68 (1): 1-17.]. One of the key foundational propositions of this...

Persistent link: https://www.econbiz.de/10005477354

The role of multichannel integration in customer relationship management

Payne, Adrian; Frow, Pennie - In: Industrial marketing management : the international … 33 (2004) 6, pp. 527-538

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A Strategic Framework for Customer Relationship Management

Payne, Adrian; Frow, Pennie - In: Journal of marketing 69 (2005) 4, pp. 167-176

Persistent link: https://www.econbiz.de/10005920856

Relationship Marketing: Key issues for the utilities sector

Payne, Adrian; Frow, Pennie - In: Journal of marketing management : MM 13 (1997) 5, pp. 463-478

Persistent link: https://www.econbiz.de/10006997627

Co-creating brands: Diagnosing and designing the relationship experience

Payne, Adrian; Storbacka, Kaj; Frow, Pennie; Knox, Simon - In: Journal of business research : JBR 62 (2009) 3, pp. 379-389

Persistent link: https://www.econbiz.de/10008172964

Relationship Value Management: Exploring the Integration of Employee, Customer and Shareholder Value and Enterprise Performance Models

Payne, Adrian; Holt, Sue; Frow, Pennie - In: Journal of marketing management : MM 17 (2001) 7-8, pp. 785-818

Persistent link: https://www.econbiz.de/10006976802

Developing a Segmented Service Strategy: Improving Measurement in Relationship Marketing

Payne, Adrian; Frow, Pennie - In: Journal of marketing management : MM 15 (1999) 8, pp. 797-818

Persistent link: https://www.econbiz.de/10006986073

Co-creating brands: Diagnosing and designing the relationship experience

Payne, Adrian; Storbacka, Kaj; Frow, Pennie; Knox, Simon - In: Journal of business research : JBR 62 (2009) 3, pp. 379-390

Persistent link: https://www.econbiz.de/10008895043

Customer management and CRM: addressing the dark side

Frow, Pennie; Payne, Adrian; Wilkinson, Ian F.; Young, … - In: The journal of services marketing 25 (2011) 2, pp. 79-90

Persistent link: https://www.econbiz.de/10008995534

A stakeholder perspective of the value proposition concept

Frow, Pennie; Payne, Adrian - In: European journal of marketing : EJM 45 (2011) 1, pp. 223-241

Persistent link: https://www.econbiz.de/10008813275