Baca-Motes, Katie; Brown, Amber; Gneezy, Ayelet; … - In: Journal of Consumer Research 39 (2013) 5, pp. 1070-1070
Influencing behavior change is an ongoing challenge in psychology, economics, and consumer behavior research. Building on previous work on commitment, self-signaling, and the principle of consistency, a large, intensive field experiment (N = 2,416) examined the effect of hotel guests’...