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A case for brands as assets :...
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Markenpolitik
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brand equity
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brand extensions
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Keller, Kevin Lane
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Journal of Consumer Research
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Marketing management : a quarterly business management publication of the American Marketing Association
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3
Harvard business review : HBR
2
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OLC EcoSci
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Conceptualizing, measuring, and managing customer based brand equity
Keller, Kevin Lane
-
1991
Persistent link: https://www.econbiz.de/10004143508
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2
Branding in developing markets
Lane Keller, Kevin
;
Moorthi, Y. L. R.
- In:
Business Horizons
46
(
2003
)
3
,
pp. 49-59
Persistent link: https://www.econbiz.de/10005431492
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3
Reflections and Reviews - Brand Synthesis: The Multidimensionality of Brand Knowledge
Lane Keller, Kevin
- In:
Journal of consumer research : JCR ; an …
29
(
2003
)
4
,
pp. 595-600
Persistent link: https://www.econbiz.de/10006651171
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4
Branding in developing markets
Lane Keller, Kevin
;
Moorthi, Y.L.R.
- In:
Business horizons
46
(
2003
)
3
,
pp. 49-60
Persistent link: https://www.econbiz.de/10006170118
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5
The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution
Sood, Sanjay
;
Lane Keller, Kevin
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 373-383
Persistent link: https://www.econbiz.de/10009985825
Saved in:
6
Brands That Transcend - How to navigate the future of brand management
Lane Keller, Kevin
- In:
Marketing management : a quarterly business management …
20
(
2011
)
2
,
pp. 36-44
Persistent link: https://www.econbiz.de/10009252858
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7
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10004377462
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8
The effects of sequential introduction of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1991
Persistent link: https://www.econbiz.de/10004185850
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9
The effect of brand repositioning on memory for advertising information
Heckler, Susan Elizabeth
;
Keller, Kevin Lane
;
Houston, …
-
1993
Persistent link: https://www.econbiz.de/10004204367
Saved in:
10
Brand Equity Implications of Joint Branding Programs
LEBAR, ED
;
BUEHLER, PHIL
;
KELLER, KEVIN LANE
;
SAWICKA, …
- In:
Journal of Advertising Research
45
(
2005
)
04
,
pp. 413-425
Persistent link: https://www.econbiz.de/10005425124
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