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The long-term value of temporary price reductions
Aaker, David A. - 1969
Persistent link: https://www.econbiz.de/10001784673
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1997
Persistent link: https://www.econbiz.de/10004377462
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The effects of sequential introduction of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1991
Persistent link: https://www.econbiz.de/10004185850
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Conceptualizing, measuring, and managing customer based brand equity
Keller, Kevin Lane - 1991
Persistent link: https://www.econbiz.de/10004143508
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Branding in developing markets
Lane Keller, Kevin; Moorthi, Y. L. R. - In: Business Horizons 46 (2003) 3, pp. 49-59
Persistent link: https://www.econbiz.de/10005431492
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Reflections and Reviews - Brand Synthesis: The Multidimensionality of Brand Knowledge
Lane Keller, Kevin - In: Journal of consumer research : JCR ; an … 29 (2003) 4, pp. 595-600
Persistent link: https://www.econbiz.de/10006651171
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Branding in developing markets
Lane Keller, Kevin; Moorthi, Y.L.R. - In: Business horizons 46 (2003) 3, pp. 49-60
Persistent link: https://www.econbiz.de/10006170118
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The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution
Sood, Sanjay; Lane Keller, Kevin - In: Journal of marketing research : JMR 49 (2012) 3, pp. 373-383
Persistent link: https://www.econbiz.de/10009985825
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Brands That Transcend - How to navigate the future of brand management
Lane Keller, Kevin - In: Marketing management : a quarterly business management … 20 (2011) 2, pp. 36-44
Persistent link: https://www.econbiz.de/10009252858
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The effect of brand repositioning on memory for advertising information
Heckler, Susan Elizabeth; Keller, Kevin Lane; Houston, … - 1993
Persistent link: https://www.econbiz.de/10004204367