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Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective
Diamantopoulos, Adamantios; Sarstedt, Marko; Fuchs, … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 434-450
Persistent link: https://www.econbiz.de/10009845004
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Can Australian Universities Take Measures to Increase the Lecture Attendance of Marketing Students?
Dolnicar, Sara; Kaiser, Sebastian; Matus, Katrina; … - In: Journal of marketing education : JME 31 (2009) 3, pp. 203-211
Persistent link: https://www.econbiz.de/10008325846
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Biclustering: Overcoming Data Dimensionality Problems in Market Segmentation
Dolnicar, Sara; Kaiser, Sebastian; Lazarevski, Katie; … - In: Journal of travel research : a quarterly publication of … 51 (2012) 1, pp. 41-50
Persistent link: https://www.econbiz.de/10009818170