While much marketing research has focused on brand creation and management, less is known about the creation of sport brands. This paper complements the stakeholder model of branding and brand creation, which highlights the role of a firm's stakeholders in the analysis of brands, by including...

The focus of this research is on the relationship between inter-organisational citizenship behaviour (ICB) and innovation within sport clusters. ICB is defined as discretionary and voluntary behaviour of organisations within a cluster that is not formally rewarded but promotes the functioning of...

New Zealand's remarkable transformation from a wool and meat producer to a highly diversified economy is one of the more remarkable economic stories of the post-World War II period. Part of this diversification is tied to New Zealand's development as a world-class wine producer, a remarkable...

This paper examines co-operative marketing strategies among clustered-based firms in the most important wine producing and exporting countries in the ‘new world’. The research examines the development of active inter-firm marketing co-operation undertaken by firms to achieve competitive...

This empirically-driven paper presents a conceptual framework relating the use of inter-organisational networks to learning, moderated by the firm and industry lifecycles. The data imply that the ability to fundamentally change network focus, which we have called network revolution, could...

Summary This paper seeks to broaden theoretical understanding of International Entrepreneurship towards a unifying conceptual framework by addressing the fundamental question of what mechanisms secure long-run International New Venture (INV) survival and growth. We propose a coevolutionary...