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Help or hinder? When recommendation signage expands consideration sets and heightens decision difficulty

Goodman, Joseph K.; Broniarczyk, Susan M.; Griffin, Jill G. - In: Journal of consumer psychology : the official journal … 23 (2013) 2, pp. 165-174

Persistent link: https://www.econbiz.de/10010094813

Role of brand specific associations in brand extension

Broniarczyk, Susan M. - 1992 - [Mikrofiche-Ausg.]

Persistent link: https://www.econbiz.de/10004204514

From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit

Huang, Szu-chi; Broniarczyk, Susan M.; Zhang, Ying; … - In: Journal of Consumer Research 41 (2015) 5, pp. 1252-1252

This research examines how individuals’ relationship with others sharing the pursuit of the same individual goal may change from early to later stages of the pursuit. In one qualitative field study, one lab study, and a 7-day field experiment, consumers demonstrated a tendency to view others...

Persistent link: https://www.econbiz.de/10011125814

Choose, Choose, Choose, Choose, Choose, Choose, Choose: Emerging and Prospective Research on the Deleterious Effects of Living in Consumer Hyperchoice

Mick, David Glen; Broniarczyk, Susan M.; Haidt, Jonathan - In: Journal of business ethics : JOBE 52 (2004) 2, pp. 207

Persistent link: https://www.econbiz.de/10006881103

Perceptions of assortment variety: The effects of congruency between consumers#8217 internal and retailers#8217 external organization

Morales, Andrea; Kahn, Barbara E.; Mcalister, Leigh; … - In: Journal of retailing 81 (2005) 2, pp. 159

Persistent link: https://www.econbiz.de/10006607074

The Importance of the Brand in Brand Extension

Broniarczyk, Susan M.; Alba, Joseph W. - In: Journal of marketing research : JMR 31 (1994) 2, pp. 214-228

Persistent link: https://www.econbiz.de/10006687054

The Reciprocal Effects of Brand Equity and Trivial Attributes

Broniarczyk, Susan M.; Gershoff, Andrew D. - In: Journal of marketing research : JMR 40 (2003) 2, pp. 161-175

Persistent link: https://www.econbiz.de/10006650432

Recommendation or Evaluation? Task Sensitivity in Information Source Selection

Gershoff, Andrew D.; Broniarczyk, Susan M.; West, … - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 418-438

Persistent link: https://www.econbiz.de/10006656187

Integrating Multiple Opinions: The Role of Aspiration Level on Consumer Response to Critic Consensus

West, Patricia M.; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 25 (1998) 1, pp. 38-51

Persistent link: https://www.econbiz.de/10006670269

Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

Broniarczyk, Susan M.; Hoyer, Wayne D.; McAlister, Leigh - In: Journal of marketing research : JMR 35 (1998) 2, pp. 166-176

Persistent link: https://www.econbiz.de/10006670700