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An Investigation of the Influence Acknowledgement Programs Have on Alumni Giving Behavior: Implications for Marketing Strategy

Bingham, Frank G.; Quigley, Charles J.; Murray, Keith B. - In: Journal of Marketing for Higher Education 12 (2002) 2, pp. 1-14

<title>ABSTRACT</title> Understanding the factors that influence alumni giving is a critical task of institutional marketers and development officers. To better understand the factors that influence alumni support, this research reports the results of a field experiment in which the effect that acknowledgement...

Persistent link: https://www.econbiz.de/10010973083

The Impact Discounts and the Price-Quality Effect Have on the Choice of an Institution of Higher Education

Quigley, Charles J.; Bingham, Frank G.; Notarantonio, … - In: Journal of Marketing for Higher Education 9 (1998) 2, pp. 1-17

<title>ABSTRACT</title> This article reports on the results of a study of the price-quality relationship as it impacts consumer's institution of higher education selection decisions. This study also investigates the effect that financial discounts in the form of financial aid have on the decision to attend an...

Persistent link: https://www.econbiz.de/10010972947

Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts

Murray, Keith B.; Vogel, Christine M. - In: Journal of Business Research 38 (1997) 2, pp. 141-159

Persistent link: https://www.econbiz.de/10005465985

Using a Hierarchy-of-Effects Approach to Gauge the Effectiveness of Corporate Social Responsibility to Generate Goodwill Toward the Firm: Financial versus Nonfinancial Impacts

Murray, Keith B.; Vogel, Christine M. - In: Journal of business research : JBR 38 (1997) 2, pp. 141-160

Persistent link: https://www.econbiz.de/10006737119

State-Trait Communication Apprehension Dimensions and Potential Clients' Responses to Help Offering Ads

Jones, David B.; Murray, Keith B. - In: Psychology & marketing 13 (1996) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10007002104

Using Consumer Perceptions to Operationalize the Service Construct: Exploratory Research in Theory Extension and Validation

Murray, Keith B.; Schlacter, John L. - In: Psychology & marketing 12 (1995) 6, pp. 501-530

Persistent link: https://www.econbiz.de/10007006433

An Enrollment Marketing Plan for Institutions of Higher Learning: An Update

Bingham, Frank G. - In: Journal of Marketing for Higher Education 7 (1996) 2, pp. 43-56

<title>ABSTRACT</title> The purpose of this paper is to present a timely marketing plan (or model), showing several strategies and contingency plans that might allow institutional leadership to act decisively and successfully during these difficult enrollment years. This plan exposes the reader to an orderly...

Persistent link: https://www.econbiz.de/10010973076

Business to business marketing management

Bingham, Frank G.; Raffield, Barney T. - 1990

Persistent link: https://www.econbiz.de/10004104805