<title>ABSTRACT</title> Mission statements are critical elements in the long-term success of for-profit and not-for-profit organizations. In “Beyond the Mission Statement: Alternative Futures for Today's Universities,” Finley, Rogers, and Galloway (2001) identify a number of possible identities they...

<title>ABSTRACT</title> This article reports on the results of a study of the price-quality relationship as it impacts consumer's institution of higher education selection decisions. This study also investigates the effect that financial discounts in the form of financial aid have on the decision to attend an...

<title>ABSTRACT</title> The purpose of this paper is to present a timely marketing plan (or model), showing several strategies and contingency plans that might allow institutional leadership to act decisively and successfully during these difficult enrollment years. This plan exposes the reader to an orderly...