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customer-driven pricing mechanisms
3
pay what you want
3
price discrimination
3
revenue management
3
social preferences
3
Brand extensions
1
Brand name dilution
1
Bridges
1
Business model
1
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1
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1
Design of Virtual Stock Markets
1
EVENT EVALUATION
1
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1
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1
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1
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1
PLAY MONEY VS. REAL MONEY
1
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analytical modeling
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name-your-own-price
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pricing
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reverse pricing
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Undetermined
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214
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80
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Spann, Martin
56
Völckner, Franziska
17
Skiera, Bernd
14
Hess, Thomas
10
Loos, Peter
10
Hinz, Oliver
9
Benlian, Alexander
8
Buxmann, Peter
8
Clemons, Eric K.
7
Leimeister, Jan Marco
7
Veit, Daniel J.
7
Sattler, Henrik
6
Zeithammer, Robert
5
Kundisch, D.
4
Ramachandran, Vandana
4
Soukhoroukova, Arina
4
Häubl, Gerald
3
Kundisch, D
3
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3
Becker, Jörg
2
Bernhardt, Martin
2
Dahan, Ely
2
Frank, Ulrich
2
Hann, Il-Horn
2
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2
Karagiannis, Dimitris
2
Kaufmann, Gwen
2
Kim, Ju-Young
2
Klein, Kristina
2
Krcmar, Helmut
2
Lilien, Gary L.
2
Mertens, Peter
2
Natter, Martin
2
Oberweis, Andreas
2
Picot, Arnold
2
Schmidt, Klaus M.
2
Sinz, Elmar J
2
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2
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2
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Fachbereich Rechts- und Wirtschaftswissenschaften, Technische Universität Darmstadt
9
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
CESifo
1
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Publications of Darmstadt Technical University, Institute for Business Studies (BWL)
9
Die Betriebswirtschaft : DBW
5
Business & Information Systems Engineering
4
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
4
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V
4
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2
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2
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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OR MS today : operations research - management science
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Operations research, Management science : OR MS ; the international literature digest
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1
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OLC EcoSci
44
RePEc
26
ECONIS (ZBW)
2
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1
Dual effect-based market segmentation and price optimization
Theysohn, Sven
;
Klein, Kristina
;
Völckner, Franziska
; …
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 480-488
Persistent link: https://www.econbiz.de/10010087045
Saved in:
2
Markentransfererfolge - Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität
Völckner, Franziska
;
Sattler, Henrik
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
57
(
2005
),
pp. 669-688
Persistent link: https://www.econbiz.de/10006691298
Saved in:
3
Image feedback effects of brand extensions: Evidence from a longitudinal field study
Völckner, Franziska
;
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Marketing Letters
19
(
2008
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10005680448
Saved in:
4
The price-perceived quality relationship: A meta-analytic review and assessment of its determinants
Völckner, Franziska
;
Hofmann, Julian
- In:
Marketing Letters
18
(
2007
)
3
,
pp. 181-196
Persistent link: https://www.econbiz.de/10005810346
Saved in:
5
DBW-Stichwort - Markenstrategische Optionen
Kaufmann, Gwen
;
Sattler, Henrik
;
Völckner, Franziska
- In:
Die Betriebswirtschaft : DBW
66
(
2006
)
2
,
pp. 245
Persistent link: https://www.econbiz.de/10007224341
Saved in:
6
RESEARCH ESSAY - Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats
Becker, Jan-Michael
;
Rai, Arun
;
Ringle, Christian M
; …
- In:
Management information systems : mis quarterly
37
(
2013
)
3
,
pp. 665-694
Persistent link: https://www.econbiz.de/10010170658
Saved in:
7
Empirical generalizability of consumer evaluations of brand extensions
Völckner, Franziska
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10007727823
Saved in:
8
Entwicklung und empirische Anwendung eines neuen Instruments zur Imagemessung am Beispiel von Universitäten
Farsky, Mario
;
Völckner, Franziska
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
6
,
pp. 706-728
Persistent link: https://www.econbiz.de/10008151358
Saved in:
9
Messung der Markenstärke von Künstlermarken -- Eine empirische Untersuchung am Beispiel von Popmusikern.
Clement, Michel
;
Völckner, Franziska
;
Granström, Nancy
; …
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10008067613
Saved in:
10
The dual role of price: decomposing consumers’ reactions to price
Völckner, Franziska
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 359-377
Persistent link: https://www.econbiz.de/10008082572
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