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Consumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation effects of sponsorship
Herrmann, Jean-Luc; Walliser, Björn; Kacha, Mathieu - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 259-283
Persistent link: https://www.econbiz.de/10009138247
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Mise sur pied d'une campagne de publicité et conception du rôle de l'agence de publicité
Derbaix, Christian - In: Annales de sciences économiques appliquées 33 (1977/78) 3, pp. 39-62
Persistent link: https://www.econbiz.de/10002078332
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Legitimizing public authorities as sponsors: An inquiry into the factors related to the perception and memorization of their sponsorship
Walliser, Björn; Kacha, Mathieu; Mogos-Descotes, Raluca - In: International Review on Public and Nonprofit Marketing 2 (2005) 1, pp. 51-58
Persistent link: https://www.econbiz.de/10008552352
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Comparative advertising: citing or not the leading brand and its price
Dianoux, Christian; Herrmann, Jean-Luc; Zeitoun, Helen - In: The journal of consumer marketing 30 (2013) 4, pp. 345-354
Persistent link: https://www.econbiz.de/10010144827
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Inducing word-of-mouth by eliciting surprise - a pilot investigation
Derbaix, Christian; Vanhamme, Joelle - In: Journal of Economic Psychology 24 (2003) 1, pp. 99-116
Persistent link: https://www.econbiz.de/10005388550
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Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
Derbaix, Christian; Kahle, Lynn R.; Merunka, Dwight; … - In: Journal of Business Research 57 (2004) 6, pp. 633-634
Persistent link: https://www.econbiz.de/10005465956
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Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
Derbaix, Christian; Kahle, Lynn R.; Merunka, Dwight; … - In: Journal of business research : JBR 57 (2004) 6, pp. 633-634
Persistent link: https://www.econbiz.de/10006718610
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OBSERVATIONS - A New Scale to Assess Children's Attitude toward TV Advertising
Derbaix, Christian; Pecheux, Claude - In: Journal of advertising research 43 (2003) 4, pp. 390-399
Persistent link: https://www.econbiz.de/10006505226
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Affective reactions to consumption situations: A pilot investigation
Derbaix, Christian; Pham, Michel T. - In: Journal of Economic Psychology 12 (1991) 2, pp. 325-355
Persistent link: https://www.econbiz.de/10005108639