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In this paper two online activities are discussed that are becoming increasingly interesting to organisations because they suggest a potential change in the balance of power between producers and consumers. The activities are peer-to-peer (P2P) file-sharing and online groups. An analysis is...
Persistent link: https://www.econbiz.de/10009429733
This research explores the adoption of the Web throughout the buying process within high-value, high-involvement product categories (the car sector). Diffusion of innovations (Rogers, 1983) and innovation resistance Ram and Sheth (1989) theories are utilised and found to be useful. The research...
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Although the differences between developed and developing countries have been extensively studied in the context of globalization strategies, few studies have so far been conducted on the relationship between country development status and the possession by countries of a favorable (or...
Persistent link: https://www.econbiz.de/10011264111
Through a meta-analytical approach, we test the antecedents and consequences of corporate reputation, examining specifically the moderating roles of three study variables: country of study, stakeholder group, and reputational measure. The study presents a comprehensive overview of three...
Persistent link: https://www.econbiz.de/10011209094
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This paper generates a new perspective on the growing literature in new product development (NPD): firm ownership and the determinants of success and failure of NPD firms operating in a Chinese region which has experienced unprecedented change. Cooper and Kleinschmidt's conceptual framework is...
Persistent link: https://www.econbiz.de/10005081005
Despite growing interest in emerging Chinese multinational corporations (MNCs), most previous studies have focused on the strategic content and end results of their internationalization strategies. There has been little or no research on the process by which some Chinese companies are beginning...
Persistent link: https://www.econbiz.de/10010619328