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A multistage behavioural and temporal analysis of CPV in RM

Dorai, Sriram; Varshney, Sanjeev - In: The journal of business & industrial marketing 27 (2012) 5, pp. 403-412

Persistent link: https://www.econbiz.de/10009978673

Impulse buying and variety seeking: A trait-correlates perspective

Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of Business Research 63 (2010) 3, pp. 276-283

Impulse buying and variety seeking are low-effort feelings-based behaviors, yet the similarities and differences in their socio-psychological origin are under-explored. This article addresses this gap with a conceptual framework incorporating several individual and situational factors with a...

Persistent link: https://www.econbiz.de/10008499477

Direct or indirect comparative ads: The moderating role of information processing modes

Kalro, Arti D.; Sivakumaran, Bharadhwaj; Marathe, Rahul R. - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 133-147

Persistent link: https://www.econbiz.de/10010094869

Store environment's impact on variety seeking behavior

Mohan, Geetha; Sivakumaran, Bharadhwaj; Sharma, Piyush - In: Journal of retailing and consumer services 19 (2012) 4, pp. 419-429

Persistent link: https://www.econbiz.de/10009979336

Deliberate Self-Indulgence versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale

Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of international consumer marketing 23 (2011) 3, pp. 229-246

Persistent link: https://www.econbiz.de/10009988434

Comparative Advertising in India: A Content Analysis of English Print Advertisements

Kalro, Arti; Sivakumaran, Bharadhwaj; Marathe, Rahul - In: Journal of international consumer marketing 22 (2010) 4, pp. 377-395

Persistent link: https://www.econbiz.de/10008452810

Consumer Promotions in the Indian Market

Joseph, Joshy; Sivakumaran, Bharadhwaj - In: Journal of international consumer marketing 23 (2011) 2, pp. 151-166

Persistent link: https://www.econbiz.de/10008813199

Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework

Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of marketing management : MM 26 (2010) 5, pp. 473-495

Persistent link: https://www.econbiz.de/10008416293

Trust and reciprocity with transparency and repeated interactions

Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of business research : JBR 63 (2010) 3, pp. 241-248

Persistent link: https://www.econbiz.de/10008382094