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Modeling Iso-Ahola's Motivation Theory in the Tourism Context
Snepenger, David; King, Jesse; Marshall, Eric; Uysal, … - In: Journal of travel research : a quarterly publication of … 45 (2006) 2, pp. 140-149
Persistent link: https://www.econbiz.de/10007301954
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Predicting Vacation Activity Preferences on the Basis of Value-System Segmentation
Madrigal, Robert; Kahle, Lynn R. - In: Journal of travel research : a quarterly publication of … 32 (1994) 3, pp. 22-28
Persistent link: https://www.econbiz.de/10006946291
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Construct Validity of Spouses' Relative Influence Measures: An Application of the Direct Product Model
Madrigal, Robert; Miller, Christopher M. - In: Journal of the Academy of Marketing Science 24 (1996) 2, pp. 157-170
Persistent link: https://www.econbiz.de/10006153958
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Social responsibility as a unique dimension of brand personality and consumers' willingness to reward
Madrigal, Robert; Boush, David M. - In: Psychology & marketing 25 (2008) 6, pp. 538
Persistent link: https://www.econbiz.de/10008052687
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It's Not Whether You Win or Lose; It's How The Game is Played
Bee, Colleen; Madrigal, Robert - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10009844411
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ARTICLES - The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products
Madrigal, Robert - In: Journal of advertising : official publication of the … 29 (2000) 4, pp. 13-24
Persistent link: https://www.econbiz.de/10008120059
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Social Identity Effects in a Belief-Attitude-Intentions Hierarchy: Implications for Corporate Sponsorship
Madrigal, Robert - In: Psychology & marketing 18 (2001) 2, pp. 145-166
Persistent link: https://www.econbiz.de/10006980501
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Exploring the Demand Aspects of Sports Consumption and Fan Avidity
DeSarbo, Wayne; Madrigal, Robert - In: Interfaces : the INFORMS journal on the practice of … 42 (2012) 2, pp. 199-213
Persistent link: https://www.econbiz.de/10009966548
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It's Not Whether You Win or Lose; It's How The Game is Played
Bee, Colleen; Madrigal, Robert - In: International journal of advertising : the quarterly … 41 (2012) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10009976495
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Examining the behavioral manifestations of fan avidity in sports marketing
DeSarbo, Wayne S.; Madrigal, Robert - In: Journal of modelling in management 6 (2011) 1, pp. 79-100
Persistent link: https://www.econbiz.de/10008887290