This research investigates the intermediate mechanism that translates brand communities into brand relationships. Using a sample of online brand communities from China, the study finds that consumer brand attachment plays a full mediating role between brand community commitment and brand...

Using observational learning theory, this study investigates how simply viewing posts can affect visitors' intentions to join an online brand community. The study finds that the viewing of posts leads to informational value and perceived social value, which in turn increases visitors' intentions...

The high penetration of both Distributed Energy Resources (DER) and Demand Response (DR) in modern power systems requires a sequence of advanced strategies and technologies for maintaining system reliability and flexibility. Real-time electricity markets (RTM) are the non-discriminatory...

This study investigates the possible spillover effects of customer satisfaction from product manufacturer to service provider, and vice versa. The survey results provide empirical evidence for the presence of spillover effects of quality and customer satisfactions in the mobile phone industry....

Microalga Chlorella protothecoides can grow heterotrophically with glucose as the carbon source and accumulate high proportion of lipids. The microalgal lipids are suitable for biodiesel production. To further increase lipid yield and reduce biodiesel cost, sweet sorghum juice was investigated...

Energy saving and environmental protection are important conditions for the sustainable development of Chinese economy. However current widely used generation scheduling model based on predefined production quota and tariff results in heavy energy consumption and severe environment pollution....